The sheer quantity of communication that occurs within a University is something that most CRM systems can't accurately capture. Conversations and work often happen in out-of-band channels such as email and research projects, so we built a system for the Research and Knowledge Transfer arm of the University of Exeter to allow them to get a holistic view of their engagements with their clients.

How we did it

We built an object query layer which works across multiple database backends, allowing us to surface information from multiple sources in a single place. We then built some custom data visualisations for connecting communications and drawing timelines using the awesome d3 JavaScript library, wrapped up in our PHP framework.